Snapchat introduced a new tool called "Instant" in order to attract more advertisers. Snapchat's new instant tool simplifies the ad creation process for advertisers who have not been able to create vertically-friendly ads for smartphones.
The CEO, Evan Spiegel, had previously said that the company had begun testing the new "Instant" integration feed, which will create ads for businesses in just three simple steps from their existing assets, whether their application or their online store.
Snapchat's new "instant" tool hopes to attract advertisers
At present, the company has successfully completed the test and the product is available for public use. These three simple steps are to identify the purpose of a campaign (website visits, app installs, or app visits), enter the website address, and finalize target audience targeting. This new "Instant" tool will import images from the advertiser's website.
According to Snapchat:
You do not have to really work on design because there is a "simplified ad creation process" that leverages our most popular templates and simplified ad detail options, allowing you to publish attractive creatives without resources additional design ".
The company has introduced this new tool for the sole purpose of making Snapchat advertisers available to smaller advertisers, who may not have the time or resources to understand the new ad formats.
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